Kotex invites us to say what Progress Feels Like

international Women's Day (March 8th) can be interpreted in different ways, but there's no doubt it has become a peg to hang diverse points and promotions on. Feminine care company Kotex is launching a #ProgressFeelsLike movement encouraging women around the globe to share their reality in a world where many still face bias related to inequality, their periods and other restrictions, which continue to challenge or hinder progress. The period care brand is also organising on-the-ground activations to ignite conversation and inspire change for women within their communities. Examples include: In Turkey, Kotex is increasing its commitment to women's progress to ensure a more comfortable world where women can express themselves freely and break menstrual taboos. For every tweet using #ProgressFeelsLike in Turkey, the Kotex team will make a matching product donation to non-profit women's organizations. In Brazil, Kotex is launching a digital art festival to visually depict what #ProgressFeelsLike and to celebrate women's achievements, and question the stigmas around menstruation. Kotex says: "On International Women’s Day and every day, #ProgressFeelsLike unites us and empowers us in our pursuit of progress across every culture and every country in the world". Is this campaign necessary, does it deliver and inspire in the right way?

Keywords: Kotex Progress Feels Like, period care, International Women’s Day 2024, menstruation, feminine hygiene, Limberley-Clark, director Jaci Judelson, Rakish production