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Kellogg's gets us in Back to School mood

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Kellogg's gets us in Back to School mood by Tree Elven on 25/08/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Argentinian animator Dante Zaballa illustrates “the longest break ever!”, as a boy prepares to go back to school after COVID-19 coronavirus-imposed lockdowns. The animation gives way to the boy having breakfast with his father - his dad in real life as US breakfast cereal Kellogg's wanted to give a real-life element to the story and appeal to parents and families across the nations as they prepared for the reopening of schools. Does it strike a chord with you, whether or not you have children in the household looking forward to getting back to their chums and usual activities? For some, the return to school will be a happy time - or a less unhappy one, as evidence indicates that child mistreatment may have increased in some cases during lockdown. For others, it may mean a return to bullying or other vulnerabilities. (Full discussion here: https://theconversation.com/school-reopenings-will-not-necessarily-help-protect-vulnerable-children-139250) What do you think of the Kellogg's approach - nice upbeat approach or a bit meh?

Keywords: Kellogg's Back to School, children in lockdown, animated ads, Dante Zaballa, schools reopening, post-COVID schools, children's education, Smith & Foulkes,Leo Burnett, Digitas, Publicis K1,

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