Keeping the dream of travel alive

This is what European airline easyJet purports to do - what do you think of their new ad campaign? While private aviation boomed during the Covid-19 situation for those who could afford that option, regular carriers struggled, and low-cost, no-frills easyJet was no exception. For those who have been grounded for too long by unending restrictions, the fantastical nature of the ad may be inspirational, fun, or simply annoying. How do you respond? As more and more companies in all sectors come under scrutiny for how they present their 'green' credentials, easyJet says it is 'Europe’s only major airline to offset carbon emissions from the fuel used for all its flights at no extra cost to customers'. Setting aside the thorny issue of carbon offsetting, does the campaign make you smile?

Keywords: easyJet nextGen, travel post-Covid, travel ads 2022, European air travel, VCCP London