Kate Moss 'And We Shall Dance Again: Gucci Primavera'

When is plagiarism okay? When it's of your own work, it seems. This mesmerising, slow-mo footage featuring Kate Moss strongly evokes a 2003 music video by the same director, Johan Renck, for Swedish electronic music duo The Knife's single 'Pass This On'. In this new campaign for the Gucci Primavera collection, iconic British supermodel Kate Moss - who now has her own talent agency - lip-syncs to ‘Wicked Game’ by Chris Isaak in a campaign that manages to sustain the sensation of surprise. Agree or disagree? Gucci says: "Primavera means spring— a rebirth, a renaissance— and nothing is reborn quite like we are when we fall in love". Which, of course, we can do continually, in this sense, making the ad - for those who remember the 'Pass This On' video - a skilful reflection of the continuity of beauty even as its forms shift.

Keywords: Gucci 'And We Shall Dance Again', Kate Moss Gucci 2026, Kate Moss lip-synch, Kate Moss commercials, directo Johan Renck, ‘Wicked Game’ by Chris Isaak