Kanye West: "We should be servants to each other"

Influential US rapper and 2020 presidential candidate Kanye West released this ad for his campaign just three weeks before Americans were due to head to the polls. Against the background of a black and white Stars and Stripes flag, the 43-year-old, who is married to US socialite Kim Kardashian, advocates a return to humble, prayerful religious values, and calls on his fellow country-people to 'encourage, help and lift up each other'. The musician's name will not appear on the ballot, whose main candidates are incumbent Donald Trump for the Republican Party and former Vice-President Joe Biden for the Democrats, so he urges 'write-in' votes, which involves his followers physically writing his name on the ballot paper. If you're wondering whether this has ever been a successful ploy, Strom Thurmond won 63 percent of the vote and thereby became the first person ever elected to the Senate as a write-in candidate in the Nov 2, 1954 general elections. And as a curiosity, so many (more than a million) enthusiastic fans wrote international footballer Mo Salah's name on ballots in his native Egypt's presidential elections in 2018 that he would have been the runner-up to President Abdel Fattah al-Sisi had he been a candidate. What do you think of Kanye West's campaign? Striking the right note at the right time in a nation weary of unseemly political wrangling and ravaged by the COVID-19 coronavirus situation?

Keywords: Kanye West presidential campaign ad, Kanye West, US presidential elections 2020, rapper calls for write-in votes, write-in ballots