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Just a minute - hair embroidery?

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Just a minute - hair embroidery? by Tree Elven on 10/10/2024
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  • Creative
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  • Amusing
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Well, 1'17" to be precise. If the ancient Chinese art of hair embroidery is still unknown to you, this brief illustration will be something of a revelation. It is by a familiar name to most of us in the world of shampoo and other hair products - Pantene. The brand worked with master artist Zhou Yinghua to demonstrate how its 3 Minute MIracle conditioner can restore damaged hair to the demanding quality required for embroidery purposes. Zhou’s embroidery piece, 'Court Ladies Adorning Their Hair with Flowers', was donated to the China Embroidery Art Museum. Pantene is now part of the US conglomerate Procter & Gamble, but it originated in Switzerland in 1945. Its name was based on panthenol, 'a viscous transparent liquid at room temperature which is used in pharmaceutical and kids' products as a moisturizer and to hasten wound healing (Wikipedia). Again according to Wikipedia: "The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful."[3][4] Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line.[5] The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior". Is this ad more Informative or Creative, in your opinion?

Keywords: Pantene Hair Embroidery, Pantene China, Chinese hair embroidery, Chinese arts, master artist Zhou Yinghua, Grey Hong Kong

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