Johnnie 'Space' Walker celebrates 200th anniversary

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Well-known whisky Johnnie Walker - the one that classifies its output with differently coloured labels on the bottles - has gone all out to give a sense of intense new beginnings in this campaign to mark its 200th anniversary. The 2'30" film, which is part computer-generated imagery (CGI) to capture the entire Space experience from lift-off to re-entry and landing, comes across as a sci-fi production of humans discovering a new planet. And that's exactly what it's meant to do, to re-energise people with fresh hope and inspiration after a year of lockdowns and restrictions imposed by the COVID-19 coronavirus situation. What effect does it have on you? Do you like the high-octane, sense of wonder approach, or do you find plenty of excitement, enjoyment or wonder in your whisky without the fancy effects? The piece features a narration by US astronaut John Olivas which reminds us that "life will be full of possibilities again". For a look back at the whisky brand's history as it celebrates its 200th anniversary, settle back with a wee dram and enjoy this five-minute story-telling by actor Robert Carlyle ('Trainspotting', 'The World Is Not Enough', The Full Monty'): https://addvertising.org/the-man-who-walked-around-the-world

Keywords: Johnnie Walker Astronaut, Johnnie Walker 200th anniversary, whisky ads, NASA astronaut John Olivas, AlmapBBDO