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The man who walked around the world

The man who walked around the world by Tree Elven on 03/05/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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As music legend Bob Dylan revealed in May 2018 that he'd gone into the whisky business with a line called 'Heaven's Door', we take a look back at a classic whisky which also took an unexpected branding turn: Johnnie Walker introduced its #KeepWalking slogan nearly 20 years ago and it's grown from being an effective piece of branding for the whisky-maker to a rallying cry and form of expression for diverse causes around the world. Here's a tramp down memory lane - around Loch Dyne actually - as Scottish actor Robert Carlyle ('Trainspotting', 'The Full Monty', The World is Not Enough') brings the story of Johnnie Walker whisky to life. Settle down with a wee dram in your hand - this one runs for more than five minutes.

Keywords: BBH, Johnnie Walker Robert Carlyle ad, The man who walked around the world, Bob Dylan launches whisky line, whiskey branding

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