John Lewis Christmas 2025: 'If you can't find the words, find the gift'

The Christmas ads season unofficially opens once British department store John Lewis delivers its campaign, and this year it's a father-son story to warm hearts. Jokes about 'dad-dancing' fade away as the story unfolds against the soundtrack of 'Where Love Lives’ by Alison Limerick. In the same way the song is re-imagined by Labrinth, perceived lack of male communication is re-imagined in the tale itself. What do you think? Another classic?

Keywords: John Lewis Christmas 2025: 'If you can't find the words, find the gift', Christmas 2025 ads, Saatchi & Saatchi