JO1 explores Louis Vuitton: "I was surprised to see a punching bag in its own trunk"

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A new edition of the 'LOUIS VUITTON &' series, Japanese boy band JO1 here tours the luxury fashion house's Tokyo exhibition. JO1 emerged from a TV competition and comprises 11 members: Issei Mamehara, Ren Kawashiri, Takumi Kawanishi, Shosei Ohira, Shion Tsurubo, Ruki Shiroiwa, Keigo Sato, Syoya Kimata, Junki Kono, Sukai Kinjo, and Sho Yonashiro. Follow them through the showrooms and hear their reactions to the creations of a company set up in 1854 on the other side of the worldfromtheir home country. "Louis Vuitton has placed fashion in the context of culture," says the house itself, "bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine 'Art of Travel' through luggage, bags and accessories which were as creative as they were elegant and practical." What do you think of this promotional video capturing the reactions of young men to a traditional luxury fashion house?

Keywords: Louis Vuitton & Japan, Japanese group JO1, ジェイオーワン, luxury fashion Tokyo, JO1 tour LV, men and fashion