Jeremy Allen White scales fresh heights for Calvin Klein

Unashamed appreciation of the male form gets visually shouted from the rooftops of New York City in this Spring 2024 campaign for fashion brand Calvin Klein. With over US$7 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world, and has a reputation for ads that push the envelope in terms of illustrating their twin-pronged aim of minimalism and sensuality. This one's already garnered a few squeaks of disapproval because it can be seen as 'objectification'. The subject of 'objectification' here is US actor Jeremy Allen White ('Shameless', 'The Bear') However, most feedback so far seems to be overwhelmingly on the Wow! side, with plenty of women pointing out that this is really effective advertising because they want to rush out and buy their husband/boyfriend some Calvin Kleins after viewing it. Several viewers are also glad to see that sensuality and appreciation of a physique which takes effort to achieve are alive and well in our censorious times. What are your thoughts?

Keywords: Jeremy Allen White x Calvin Klein, Calvin Klein mens underwear Spring 2024, fashion photography, Mert Alas