JD Sports bags the Christmas message with 'Forever Forward'

So many messages coming across the plate with this fast-movingChristmas ad 2023 from the UK's leading trainer & sports fashion retailer JD Sports. Even if you don't do, or actively dislike, the range of apparel, it's hard not to relate to the vibrant youth culture and sense of community expressed. “JD has always been the force behind propelling youth culture forward and we want to commend the unique place that the brand is fortunate enough to occupy," says the brand. "As the number one retailer for sports fashion and lifestyle, we’re excited to unveil ‘Forever Forward’ while celebrating the 25th anniversary of the JD duffle being a visible icon for our audience.” The yellow duffle gets plenty of outings in the ad, with cameo appearances by rappers Central Cee and Kano adding spikes of celebrity to the highly relatable, everyday scenes. What do you think?

Keywords: JD Sports Forever Forward, JD Sports Christmas ad 2023, Christmas ads 2023, sports apparel, Uncommon agency