'Japan Cat': From stray to Eternal Stationmaster

From stray cat to eternal Japanese Stationmaster, Tama is just one example of Japan’s fascination with cats in the fourth episode of the documentary series, 'The Cats that Rule the World' by Academy Award Nominated director Geoffrey O’Connor, for SHEBA premium cat food. In 'Japan Cats', the director explores the peerless place held by cats in Japanese culture. Helmed by author Roland Kelts, Japan Cats goes on a journey via the Kishigawa Railway Line to visit the current Kishi Stationmaster cat Nitama and learn of about her predecessor and saviour of the station, Tama. Now heralded as a Shinto Goddess, Tama’s legacy has spread across the country and the world. SHEBA cat food ads are renowned for capturing the mesmerising power of cats. What do you think of this edition? Here's 'Prison Cat', another one in the documentary series from 2020, explaining how caring for cats is changing lives within one US prison facility: https://addvertising.org/cat-programs-in-correctional-centers-help-rescidivism. If it's a lighter note you're after, check out: https://addvertising.org/vincent-le-chat-purrs-his-way-to-our-hearts. A SHEBA spokesperson says: “During the pandemic we’ve seen cat parenthood has skyrocketed, with adoptions increased by 100% year-over-year at places like Battersea Dogs and Cats Home.... With the number of people struggling with stress, anxiety and depression reaching unprecedented levels, this is definitive proof of the healing power of cats."

Keywords: SHEBA documentaries, cat documentary, Japan Cat by SHEBA, director Geoffrey O’Connor, AMV BBDO