James Corden upstaged by a handbag

Luxury fashion house Gucci is renowned for its weirdly wonderful, other-worldly ads - just put Gucci in our Search button top right of the page to get a few examples and you'll see what we mean. But they're also always pushing the creative envelope with live/online events. Now the firm founded in Florence 100 years ago makes a new kind of foray into television spoofing with US actress/model Dakota Johnson (daughter of actors Don Johnson and Melanie Griffith). The star of the 'Fifty Shades' film series takes the stage with a Dionysus handbag in this Gucci Beloved campaign to face up to English actor/comedian James Corden - best known in the United States as the host of 'The Late Late Show with James Corden', a late-night talk show that has been on CBS since 2015. What do you think of the resulting 2'15" ad? Gucci describes it as an episode in "a playful ode to the Hollywood late-night talk show that shines the spotlight on an all-star line-up of celebrities and the House’s signature handbags".

Keywords: Gucci Beloved, Dakota Johnson, luxury handbags, James Corden, Alessandro Michele, Christopher Simmonds, luxury fashion, Gucci Dionysus bag