Jacquemus takes us to the cleaners

Thinking about a spring clean? So is French fashion brand Jacquemus - check out their 30-second wash cycle! Simon Porte Jacquemus, 31, was 20 when he created the label that has become one of the top luxury fashion brands despite sales of 'only' 20 million euros in 2019. Its success is attributed to its accessibility in the luxury market, and its distinctively fresh, transparent approach. The designer added to his womenswear lines with menswear in 2019; the brand also makes coveted bags such as the Chiquito which - for those in the know or want-to-know - are said to hold 89% of their value over time, comparing very favourably with the likes of established houses such as Hermes, on 93%. In the lockdown summer of 2020, Jacquemus stunned by presenting his new collection via diverse models making their leisurely way down a wooden boardwalk that snaked through fields of golden wheat - evoking simplicity in complicated times and conjuring dreams to cling to above the challenge of logistical nightmare. What do you think of this ad?

Keywords: Jacquemus Jacquemousse, luxury fashion 2021, Simon Porte Jacquemus, creative ads, director Albert Moya