Jack Savoretti freewheeling in a shopping trolley

English singer-songwriter Jack Savoretti takes us on a magical journey that some may relate to as a metaphor for different aspects of life in this promotion of his latest track 'Secret Life'. Married to British actress Jemma Powell, the 37-year-old musician goes freewheeling in a prosaic shopping trolley which takes him on an epic journey. The video - which did involve Savoretti making himself comfortable, or at least looking it, while reclining in the vibrating metal mesh cart - provoked plenty of admiring comments from his growing hordes of fans. What do you make of it? Does it work for you at unexpected levels, even regardless of the singer and his song?

Keywords: Jack Savoretti Secret Life, independent acoustic musicians, singer songwriters, British music, EMI, Calum Macdiarmid