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It's staying home: British Gas warms the hearts of sports fans ahead of Paris 2024

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It's staying home: British Gas warms the hearts of sports fans ahead of Paris 2024 by Tree Elven on 14/06/2024
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With football fans gearing up for the opening of the Euro 2024 championship, UK sports enthusiasts - and couch potatoes, obvs- are ripe for some entertaining ads, and energy company British Gas does them/us proud with this campaign. Despite the fact it's focused on the upcoming Paris Summer Olympics, it's scheduled to launch during the opening Euros match between Scotland and the tournament's host and three-times winner Germany. "We’ve teamed up with some of Britain’s best athletes to power the home fans in the run up to Paris 2024 – and beyond," says British Gas. "With half price electricity, free EV charging and a little help from our famous sporting faces, we’re on a mission to lower bills and shrink the nation’s carbon footprint for good". The company's campaign involves some down-to-earth humour delivered by galvanising sports commentators, and features four outstanding athletes: Olympic gold medallist and quadruple World Champion Tom Daley, the most decorated British diver of all time; swimmer Ellie Simmonds, one of the most recognised faces in paralympic sporting history, with a total of five gold medals, 14 World titles, and 10 European titles to her name; Katarina Johnson-Thompson, heptathlete and two-time World Champion; and Alfie Hewett OBE, world No 1 singles and doubles tennis player, and one of ParalympicGB’s highest hopes for Paris 2024. What do you think of the ad? Does it strike a good note for all those who'll be cheering on the teams from their homes in the UK? British Gas, which aims to help people save energy/money by making small changes to their consumption habits, says: “The Olympic and Paralympic Games are the Brits’ favourite sporting events, and with almost 60% of the nation planning to watch the Games at home with family and friends, we wanted to showcase the unifying joy that sports can bring to people. "We’re proud of the genuine impact our Team GB and ParalympicsGB partnership is already having in local communities across the UK, and we can’t wait to drive further positive change through this brilliant long-term partnership".

Keywords: British Gas Powering Home Fans, Paris Olympics ads, summer sport 2024, energy companies UK, T&Pm, Stink Films TRAKTOR

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