"It's a mess out there": Kumail Nanjiani has strong yet sensitive solution

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Household name Tide harnesses the power of viral videos and funny man Kumail Nanjiani to promote its new Power Pods washing detergent in this 45-second blast. What do you think - unbeatable combination, cheap mash-up, universally appealing, way to go Tide? Pakistani-American stand-up comedian and actor Nanjiani is known for his role as Dinesh in the HBO comedy series 'Silicon Valley' and for co-writing and starring in the romantic comedy film 'The Big Sick'. If you're wondering what the Power Pods actually are, Tide - part of the Procter & Gamble multinational family - says they're both strong and sensitive: "Tide Hygienic Clean Heavy Duty 10X Free Power PODS are designed to give your fabrics a gentle, hypoallergenic clean at the microscopic level, removing both visible and invisible dirt from your garments. They're perfume- and dye-free, therefore kind to your skin."

Keywords: Tide Power Pods, Gonna Need More Tide ad, Kumail Nanjiani Tide commercial, funny ads, viral videos in commercials, Procter & Gamble, STALKR, Saatchi & Saatchi USA