Is fast food the answer to Britain's pot-holed roads?

Hit or miss from fast food Pot Noodle? Britain's just-add-boiling-water snack consists of dehydrated food noodles, assorted dried vegetables and flavouring powder. Some will find the visual joke of filling a hole inappropriately as opposed to filling an empty stomach hilarious; others will think it looks like vomit and could backfire; and still others will be completely distracted to the underlying message about the parlous state of Britain's roads, which offer a massive variety of pot-holes across the nation.... What do you make of it? Founded in 1977, Pot Noodle has become a favourite go-to for a huge range of people as an on-the-move lunch, study-time fuel, and easy TV supper. As explained by the mother company Unilever: "Pot Noodle was launched in 1977 by the British food company, Golden Wonder when convenience was the future and noodles were exotic! The original idea of 'cup noodles' came from Japan."

Keywords: Pot Noodle, Nothing Fills a Hole Like Pot Noodle, Unilever commercials, state of Britain's roads, Frederick Paxton, Academy Films.adam&eveDDB