IRN-BRU strikes back at 'soft' drink label

Orange-coloured Scottish fizzy pop IRN-BRU - reportedly banned from Trump Turnberry high-end golf resort because they couldn't remove the stains any spills leave on carpets and soft furnishings - gives its iconic 'Made from Girders' slogan an update via a smart schoolboy and trademark humour. “We wanted to do something that respected and celebrated our brand’s heritage," says the distinctive brand, "while moving it forward in a meaningful way. ‘Made in Scotland from Girders’ is one of the most iconic lines in advertising, and this campaign brings it back with all the personality of the IRN-BRU of yesterday — and the brave spirit of tomorrow.” It's not just the vibrant colour that makes IRN-BRU stand out: its history of spot-on alignmnent with the culture of Scotland via clever ads and marketing mean that it still outsells Coca Cola to hold the top slot as the nation's favourite 'soft' drink. Google AI Overview says: "IRN-BRU was invented as IRON BREW in 1901 in Scotland by Robert Barr, but was renamed IRN-BRU after a 1946 change in food labeling regulations that required the name to be 'literally true', as the drink is not actually brewed". Fans will be delighted to see the brand's robust, cheeky advertising humour continues.

Keywords: IRN-BRU 'This is not a soft drink', soda commercials, Scottish culture, fizzy pop ads, Lucky Generals