Interrail reminds us of "travelling deeper, not just further"

Many Europeans will have fond memories of Interrail train tickets, enabling young passengers to set off with no fixed destination, just a pass to exploration and adventure through various countries. As modern sensitivities and realities mean that more and more people are choosing train over plane - meaning more people on the move and in the seats - the company behind the much-loved Interrail brings back the concept: "The Interrail Pass was never just a rail ticket. When our story began in 1959, there was no fixed route for travellers to follow. No fixed destinations. The journey itself was the point. Today, we still stand for travelling deeper, not just further. In visiting cities you’ve heard of and villages you haven’t. In falling asleep in one language and waking up in another. We believe in returning home with new friendships, greater confidence and fresh ways of seeing the world". Until now, Interrail B.V. has had two brands for the same rail Pass product – Interrail for people living in Europe, Eurail for people outside. From now, the Eurail Pass will be rebranded Interrail – creating a unified brand and Pass for the company’s global community of travellers. The move follows the business changing its name from Eurail B.V. to Interrail B.V. earlier this year. What do you think of the pacey campaign, which features the famous Neapolitan song 'Funiculì, Funiculà', composed in 1880 by Luigi Denza with lyrics by Peppino Turco to celebrate the opening of the first cable railway (funicular) on Mount Vesuvius. Does it recapture the traditional sense of adaptability, challenge, excitement and freedom?

Keywords: Interrail 'Between Here & There', European train travel, Eurail Interrail merger, We Are Pi