Interiors: "Does beige give you butterflies?"

If you have illusions of grandeur or simply random for your environment, this home furnishings ad is for you. British furniture retailer DFS has both a colourful history and a track record of imaginative commercials - see what this one-minute effort does for you. Choosing sofas and soft furnishings is viewed by many with misgiving, some with excitement, other still with trepidation. The Alice-in-Wonderland tone of this playful ad forgives and elevates in equal measure, shifting us gently from one sharply distinctive scene to another. Does it make you want to hit Replay? Or just remind you that it's about time for a new sofa, come to think of it?

Keywords: DFS What's Your Thing, dfs Thingspiration, sofa ads, sofology, DFS 2023, home furnishings UK, Riff Raff Films, Pablo London