Insurance stokes the parenting fire

What's your reaction to this ad by a US insurance company? Lots of people seem to find it what it was undoubtedly meant to be - amusing and memorable. Others take exception to the negative references to parenting, reflecting the minefield which humour in - and beyond - advertising has become. Insurance is one of the sectors which seems to make most use of humour in its commercials, perhaps to counteract the traditional impression that it's a stuffy, dry area. Anyway, this campaign is by well-established Progressive Insurance, founded in 1937 and now the largest motor insurance carrier in the U.S.

Keywords: Progressive Insurance The Firepit, insurance commercials, Arnold Worldwide