Inspired Villages: "Later life should never be lonely"

Well,that's a sentiment few would argue with. What do you think of this campaign, launched in Loneliness Awareness week by Inspired Villages? According to charity Age UK, over two million people aged 75 and up live alone and over one million can go a whole month without talking to anyone in Britain. Inspired Villages says: "We believe it shouldn't be this way. Human connection is key to our wellbeing, which is why it's at the heart of everything we do at our retirement villages. Our communities are warm and welcoming; helping people feel a sense of belonging as soon as they step through our doors and beyond". With so many living longer and healthier lives despite modern afflictions, the senior market is gathering momentum and having to up its standards. Does this ad strike a good note?

Keywords: Inspired Villages, retirement homes, retirement living, retirement villages, senior lifestyle, Loneliness Awareness Week, loneliness among elderly, adam&eveStudios