Indian artist Dr. Subodh Kerkar and 'The Most Ignored Painting'

Taking a new approach to road safety, Volvo Car India teams up with renowned international artist Dr. Subodh Kerkar for this compelling two-minute reminder about the significance of the humble zebra crossing (also known as pedestrian crossing though the two are slightly different). A simple, effective mechanism designed for road safety, the first such crossing (according to AI Overview) "was marked in Slough, England on October 31, 1951. This crossing was the first zebra crossing, which is known for its black and white stripes". We can all agree that drivers,pedestrians, cyclists, scooter riders and other road users are often guilty of ignoring or mis-using the device. What do you think of Volvo's artistic take, narrated and highlighted by Dr Kerkar, who gave up his medical practice some 30 years ago to pursue his artwork?

Keywords: Volvo x Subodh Kerkar 'The Most Ignored Painting', Volvo Cars India commercial, pedestrian crossings India, zebra crossings, road safety India, Grey India