IKEA turns catwalk into dogwalk with Hund Couture collection

Sure to catch the eye of dog- or IKEA-lovers.... Or maybe you just have a surfeit of the famous blue/yellow FRAKTA bags and decide to gift a hand-made outfit using them to a pet parent. This 30-second ad shows off the Swedish furniture+ giant's initial collection of 'Hund Couture' Haute Couture for dogs - 'hund' being Swedish for dog. Three models strut their stuff in the Business, Ruffle and Frillneck styles illustrating the slogan, “A water resistant raincoat, but make it fabulous”. Built-in pockets for treats are part of the tailoring options which have been made open-source by IKEA in its ongoing mission to provide affordable chic for the many: the campaign may have launched for April Fool's Day, but the popular outlet released design patterns and the accompanying instruction manual on its social channels for eager customers to pounce on. Renowned for its abiity to frustrate purchasers struggling to assemble flat-packed furniture - though there is a corresponding sense of achievement when you stand back for the final time and see the item actually stay standing too - has IKEA achieved cult status with this foray into fashion? What do you think of the ad itself? Would you like to see more diversity on the dogwalk? Will your pooch relate to the models?

Keywords: IKEA Hund Couture, IKEA dogwear, fashion for dogs, pet parenting, dog lovers, CHE Proximity