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IKEA brings 'frozen' home to life

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IKEA brings 'frozen' home to life by Tree Elven on 14/09/2022
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Swedish furniture and home accessories giant IKEA has a reputation for heart-warming ads that appeal to both local markets and our universal instincts. This 'Bring Home to Life' campaign from Canada takes us into a tableau where the people are frozen around everyday activities and there is zero furniture. As IKEA puts it: "Chairs invite guests. Round tables prompt conversations. And a little less clutter inspires a lot more play. Piece by piece you are not only shaping what a room can look like, you’re shaping what your life will look like." As well as making the pared-down, uncluttered 'Nordic' look globally available at accessible prices, IKEA has also been steadily building a reputation for sustainability credentials, with its Canada website pointing out that "With veggie hot dogs, chairs made of recycled plastic bottles, and furniture made from sustainable materials, we want to effect and inspire change. We want to empower you to make more eco-friendly choices. Because, as our founder Ingvar Kamprad said: ‘No method is more effective than the good example.’" What do you think of the ad? Does it just strike a good chord, give you some ideas, get you on your way to the nearest outlet?

Keywords: IKEA Bring Home to Life, IKEA Canada, home furnishings Canada, interior decoration Canada

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