If your cat doesn't love Dreamies, this is why

Those of us who are cat owners / lovers will be able to corroborate that the feline food nibbles known as Dreamies do indeed go down a treat. This campaign sets out with tongue firmly in cheek to discover what's wrong with the small percentage of cats who don't beg, steal, crawl, climb, beguile, plead or just plain yowl to get their paws on what must be extremely tasty morsels. MARS-owned cat treats brand, DREAMIES™, called on humans called Cat to get involved in its latest campaign to demonstrate that no real cat can resist the pull of DREAMIES™ cat treats. Across social, Cats were invited to attend the world’s first ‘Humans Called Cat’ convention under the pretence that they’d be celebrating people with their namesake. In reality, these Cats became DREAMIES™ research subjects. In a documentary style film, we see a series of assessments carried out on attendees and reactions from human participants documented. Go on, watch it. It's a two-minute treat.

Keywords: Dreamies, cat treats, MARS petcare, funny ads, cat lovers, adam&eveDDB