Idris Elba, Sienna Miller on a wild goose-chase

British clothing company Barbour - famed for its iconic wax cotton jacket - tells this gently amusing tale of connections lost and found through actors Idris Elba and Sienna Miller. Founded in 1894 in South Shields, in the north-east of England, the family brand is enjoying increased international sales, with operating profit for fiscal year 2025 rising 14.1% to £49.5 million ($67.6 million). The brand attributes the uptick to sales growth in the European, U.S. and Asian markets, and to growing demand in the womenswear and accessories segment, though menswear continues at the forefront. What do you think of this campaign?

Keywords: Barbour AW26, Barbour Tartans, Idris Elba Barbour commercial, Sienna Miller Barbour commercial, The Sunshine Company