Ice-T makes the case for Ice Tea

US rapper and actor Ice-T brings some law and order to the streets of soft drinks with this 'insurance' ad for Lipton Ice Tea in the Netherlands. Trading on his intimidating screen persona, the musician who began his career as an underground rapper in the Eighties brings deadpan humour to the task of promoting the sparkling refreshment. What do you think of the ad? Lipton founder, the Scottish merchant Tommy Lipton, would likely enjoy it: born into a low-income family in Glasgow, he attributed his success to 'selling the best goods at the cheapest prices, harnessing the power of advertising, and always being optimistic'. The entrepreneur extraordinaire built his tea empire at a time when tea prices were falling and demand was growing among middle-class customers. A persistent challenger in the America's Cup yacht race - which he famously lost on five consecutive attempts - Lipton consorted with royalty and eventually became Sir Thomas Lipton. Regarding the beverage being advertised here, it is, as with the light-touch campaign itself, up to you to judge the quality.

Keywords: Lipton Ice Tea Sparkling - The OG of the Netherlands, Ice T advertising Ice Tea, Ice Tea Insurance, Hollywood actors in commericals, TBWA\NEBOKO, TBWA Belgium