'I'm Not Remarkable': Apple makes a song and dance about accessibility

This campaign looks and sounds like a game-changer in the disability advertising arena. An upbeat, surprising mini-musical about college students, it was created by tech giant Apple, which aims to provide products and services that are powerful, intuitive, and seamlessly integrated into your life. The twist here is that the students featured all have a disability; the soundtrack 'I'm Not Remarkable' (by Kittyy & The Class) underlines the message as we see them fitting into college life in every way, from lectures to frat parties - helped on their way by existing and new Apple accessibility features. These include: VoiceOver on iPhone, Zoom on iPhone, Braille Screen Input on iPhone, Magnifier on Mac, AssistiveTouch on Apple Watch, Braille Access on iPad, AssistiveTouch on iPad, Sound & Name Recognition on iPhone, Accessibility Reader on Mac, Live Captions on iPad, Hearing Health for AirPods Pro and iPhone (*The Hearing Aid feature is supported on AirPods Pro 2 and later when paired with a compatible iPhone or iPad with the latest software. Feature availability varies by region. Go to https://www.apple.com/airpods-pro/fea... to learn more.), and Voice Control on iPhone. The message driven home by the lyrics of the campaign is: “I’ve got a life. I’ve got a name. And I need stuff. And you need stuff. And all our stuff is not the same. I’m only remarkable because everybody is.” Now, that's inclusivity - agree or disagree?

Keywords: Apple 'I'm Not Remarkble', disability, disabled students, DEI commercials, Apple DEI, disability ads, inclusivity differently abled, Kittyy & The Class, Apple Marcom