Hyunjin under the mistletoe....

K-pop fans will be thrilled to see Hyunjin of boy group Stray Kids exercising his skills in this year's Versace holiday campaign - his first campaign since becoming a Versace Global Brand Ambassador earlier this year. The luxury fashion house presents "a festive celebration full of Versace attitude, elegance, and fun". There seems to be an increasing focus on bags featuring in the fashion commercials - possibly because bags are at least as gender-fluid as clothing - and in this one, Hyunjin introduces the new Athena tote bags, which the luxury brand explains "bring the iconic opulence of the House’s Barocco print to the everyday, through styles designed to become the daily companion bag". Donatella Versace, chief creative officer and sister of the late founder Gianni Versace, says: “I wanted to celebrate joy with this holiday campaign—the joy of the season and being surrounded by those we love. I am thrilled Hyunjin has become part of our Versace Family. I love his energy and the joyful spirit he brings to these images.” Hyunjin humself says: “Versace is exactly how I want the Holiday season to be—it’s exciting, looks amazing, feels incredible, and is shared with good friends". Agree? Does it come across in the ad?

Keywords: Versace and Hyunjin, Versace holiday ad 2023, Christmas ads 2023, K pop Hyunjin in commercial, luxury tote bags, luxury fashion, DonatellaVersace