Hugo Woddis as smooth Santa asleep on the job in 007 parody

! This advert maybe not available because the video is not working

German luxury car-maker Audi puts a cheeky British twist on their festive commercial this year, with model/actor Hugo Woddis as a debonair Santa taking the wheel - or not - of his 'new sleigh' in a gentle spoof of the quintessentially British 007 James Bond spy character. With driverless cars on the ever-closer horizon, the ad introduces Audi's grandsphere concept in a seasonal setting. What do you think of the approach? Just interesting; oh gosh, what's the point of driving if the machine can manage itself; or race to sign on to the waiting list for one of these beasts as soon as they're available? Audi promises: "Blissful and unique experiences become possible in the Audi grandsphere concept – thanks to a spacious interior that transforms into a lounge in automated mode. This is where individuality and mobility merge."

Keywords: Audi Santa's gift, Audi Grandsphere concept, Christmas ads 2022, driverless cards, 007 parody, Hugo Woddis Santa, Lewis Reeves, director Bruce St. Clair