How does David Beckham handle his beer?

Well, it's amazing how much can fit into one half-minute commercial, and football / fashion legend David Beckham plays it cool - as you'd expect - throughout this excitable footage for Stella Artois. The Belgian brewer, which can trace its roots back to 1366, was officially set up in 1708 and today consistently ranks in the top 10 most valuable beer brands. Though pubs have been closing at an alarming rate, events like the World Cup for football give beverage brands the opportunity to position themselves favourably within the celebratory atmosphere of a shared experience. This year's FIFA World Cup has understandably been drawing flak for its very staging, due to the conflict being waged by one of the three host countries - the United States of America. However, the event - moving a $10.5 billion general advertising boost - is set to go ahead in the USA, Mexico, and Canada from June 11 to July 19, 2026, and is estimated to deliver a one-billion-pint surge in global beer consumption.

Keywords: David Beckham x Stella Artois, Becks commercials, David Beckham World Cup 2026 ad, FIFA World Cup 2026, AB InBev, GUT agency