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How dare you be you? asks China's realme

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How dare you be you? asks China's realme by Tree Elven on 20/09/2021
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The Chinese-owned, India-based smartphone manufacturer realme packs a punch into one minute with this voice of challenge campaign celebrating its 100 million global fanbase. Unashamedly youth-driven in its approach, realmeposes some sharp questions riffing off the age-old saying 'How dare you?', including: "How dare you face truths when others are uncomfortable? How dare you connect with different people that challenge world views? How dare you turn negative words into power? Power that fuels exactly who you want to be." What do you think of the campaign? Right note for the audience, or does it go beyond and appeal to even more people? Does it surprise you to see this kind of diversity originating in China, or does it just seem normal? Young itself - it was set up in 2018 - realme says the aim of the campaign is not to encourage young people to be brave, because they are already brave enough to be themselves. "Instead, we wanted to really understand them and pass on their voices to the world."

Keywords: realme How Dare You, youth brand realme, Chinese brands, smartphone ads, Chinese advertising, India smartphones, Media-Monks China

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