High-octane Christmas for Kevin the Carrot

In the UK, Christmas ads by the supermarkets have to make a good broad impact and sustain their appeal over an increasingly long period. Humour usually figures high - how do you think this effort by German company Aldi ranks? Kevin the Carrot makes his ninth appearance, facing down a challenge by some beastly humbugs to steal the Christmas spirit. Along with sidekick Katie, Kev goes full-on action-carrot this time round, channelling his inner Tom Cruise ('Mission Impossible') to fight off the evil attack. Viewers seem to be enjoying the fast-moving campaign with the simple messaging. Kevin is the gift that keeps on giving, as the animated character has spawned a range of merch, from soft toys to pyjamas.

Keywords: Aldi Christmas 2024, Aldi Get into the Christmas Spirit, Kevin the Carrot ad 2024, Christmas ads 2024, McCann UK