Hearing aids: Apple brings the promise of good cheer with AirPods Pro 2

Entitled 'Heartstrings', this campaign for the 2024 festive season offers hope for those with impaired hearing through a two-minute Christmas tale. US tech giant Apple has been working on building a hearing facility into its AirPods Pro 2 earbuds. As the multinational explains: For so many of us, sound and how we hear help shape the way we connect to the world around us. Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need.Now with the world’s first end-to-end hearing health experience, you have access to a Hearing Test that provides scientifically validated results within minutes and the ability to activate a clinical-grade Hearing Aid feature on your AirPods Pro 2 — right from home". There's also a reminder that "The Hearing Test and Hearing Aid features are regulated health features that require approval and will be offered after authorization is received".What do you think of the ad? Fantastic tech for genuine Christmas cheer, a skilfully woven tale, or more monetisation of health elements we should all be able to access, with or without a smartphone and apps?

Keywords: Apple 'Heartstrings', AirPods Pro2 Hearing Test and Hearing Aid, hearing aids, hearing disability, Christmas ads 2024, TBWA\Media Arts Lab: