HARIBO takes kids fishing in the Highlands

Children's voices popping up with delightful incongruity from the mouths of grown-ups including policemen, corporate directors, and muscular sportsmen have proved a winner for HARIBO. The UK's leading sweets manufacturer isn't about to try and fix what works so well: this new, 20-second ad celebrates 10 years of playfulness by applying the device to a couple of sturdy fishermen out in a boat somewhere in the Scottish Highlands. “We are thrilled to be releasing a new ‘Kids’ Voices’ advert to entertain our consumers and (hopefully) add a little more happiness into everyone’s day to day," says HARIBO. " Any campaign that can run for 10 years and still delight consumers is special, and we are proud of the work.” Agree? HARIBO was founded by Hans Riegel Senior in Bonn, Germany – HA (Hans) RI (Riegel) BO (Bonn) in 1920 – and today runs 16 factories worldwide offering treats in over 100 countries. In Britain, it is one of Yorkshire's largest employers, with a team of over 600 skilled sweet-makers across two Yorkshire manufacturing facilities in Pontefract and Castleford.

Keywords: HARIBO 'Fishing', HARIBO Kids' Voices 10th anniversary, ads that work, funny ads, confectionery commercials, Quiet Storm