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H&M pushes back against the stereotypes with #ladylike campaign

H&M pushes back against the stereotypes with #ladylike campaign by Tree Elven on 04/10/2016
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  • Amusing
  • Creative
  • Informative
  • Controversial
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The fashion retailer makes a new kind of statement that challenges notions of what it means to be a lady, to promote their Autumn 2016 collection. Features the fabulous Lauren Hutton, Adwoa Aboah, transgender actress Hari Nef, Pum Lefebure and Lion Babe's Jillian Hervey. Has H&M pulled it off or is this just another variation on a theme?

Keywords: H&M Autumn 2016, independent women in advertising, lion babe, Forsman & Bodenfors agency Stockholm, older women models

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