Guo Pei, Solange Knowles, Mati Diop craft 'Mother Earth' of cognacs

If you're in the mood for turning your back on instant gratification and pondering the eternal mysteries of life, our place in time and space, settle down with a glass of fine old Louis XIII Cognac as the brand leads us through an endless journey. Chinese couture designer Guo Pei, French-Senegalese director Mati Diop and US musician Solange Knowles conjure a convergence that expresses quality over quantity and represents the antithesis of instant gratification. The cognac behind the ethereal scenes is Louis XIII, which was itself conjured up as a tribute to the world-renowned Rémy Martin producer. The Rémy Martin family is said to have settled in Cognac country when Louis XIII was King of France in the 17th century. With an unhurried process involving ageing in oak barrels decades and sometimes more than a century old, the luxury cognac sells for around £2,800 and resides in a distinctive bottle design dating back to 1850 - each bottle is handmade by French crystal manufacturers: Baccarat, Saint-Louis, and Cristallerie de Sèvres. Does this campaign immerse you in the sophisticated vapours of time and space?

Keywords: Louis X111 cognac Believe in Time, Rémy Martin, cognac commercials, Guo Pei, Solange Knowles, Mati Diop, FRED & FARID Los Angeles