Gucci goes to West Yorkshire
With The North Face. The collaboration between the luxury fashion house and the outdoor apparel company continues with this - what do you think? - weird and wonderful train trip. A quaint little station in West Yorkshire, UK, is the starting-point, and its very British station-master - 20-year-old social media influencer on trains Francis Bourgeois - somehow epitomises the funky fusion between a thoroughly traditional delivery and cadence with the happily bizarre. Oakworth Station (K&WVR) began life in 1867 as a small stop with a goods shed and yard for the nearby village. In this campaign, its platform overflows with colourfully clad models waiting to embark on another fusion - a trip through an England reimagined as set in the Swiss Alps. Francis Bourgeois clambers aboard a sight-seeing train crammed with exuberant young people dressed in Gucci x The North Face items, who proceed to snog enthusiastically when not enoying the fusion landscape. What do you make of the ad? Gucci is renowned for its imaginative campaigns. Is this another instant classic?
Keywords: Gucci x The North Face, Oakworth Station Gucci ad, Francis Bourgeois in Gucci ad, luxury fashion ads
Very subtle as an advert (I'd have had no idea what it was for) but great fun as a film and Francis Bourgeois does indeed get the tone just right.
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