Gray Sorrenti captures laidback vibe of Paula's Ibiza summer collection

Spain's oldest luxury fashion house, LOEWE, always keeps it contemporary while honouring ancient skills and traditional crafts. Its Paula's Ibiza range is particularly in tune with the need for a breath of fresh air, in the steamy summer months above all. The line presents as the ultimate Spanish approach of individual attitude blended seamlessly with friendship and connection. What do you think of this campaign? The Paula's Ibiza summer collection self-describes as an homage to "Ibiza’s unique ability to blend music and creative energies into an all encompassing laid-back lifestyle". It launched as the LOEWE Foundation was exhibiting the finalists in its international Craft Prize in New York. The prize seeks to acknowledge international "artisans of any age (over 18) or gender who demonstrate an exceptional ability to create objects of superior aesthetic value", says LOEWE. Works are expected to fall within the framework of applied arts such as ceramics, bookbinding, enamelwork, jewellery, lacquer, metal, furniture, leather, textiles, glass, paper, wood, etc. "By identifying work that reinterprets existing knowledge to make it relevant today while reflecting its maker’s personal language and distinct hand, the LOEWE Foundation aims to highlight the continuing contribution of craft to the culture of our time," says the brand, whose principal atelier is located in the vibrant Spanish capital Madrid. Does the ad reflect the culture of the brand? It was shot by 22-year-old Gray Sorrenti, who's already forged a reputation as a sought-after fashion photographer with a style distinct from that of her famous father Mario.

Keywords: LOEWE Paula's Ibiza 2023, Alewya, Bad Gyal, Devin, Emily, Guitarricadelafuente, Karol G, Mason Barnes, fashion photography, Gray Sorrenti