Grand Marnier's multimedia mixing

Grand Marnier, the distinctive after-dinner tipple composed of cognac and bitter orange liqueur, was born out of an unusual pairing: the premium liqueur was created in 1870 by Louis-Alexandre Marnier Lapostolle, the great-nephew of the distillery's founder in 1827, Jean-Baptiste Lapostolle. Louis-Alexandre had the innovative idea of blending cognac with a rare variety of orange, “Citrus bigaradia.” By merging the complexity of cognac with the exoticism of distilled essence of orange, he created the famous Grand Liqueur. That tradition of uncommon blending is the essence of this new ad campaign, which sees combinations such as a ballet dancer and street dancer, and a classical pianist with upbeat DJ. Now owned by Italian liquor manufacturer Campari, France's Grand Marnier continues its traditions - the original Cordon Rouge is still produced as it was in 1876, with the addition of special cuvées to the range over the years, including Grand Marnier Louis Alexandre, Grand Marnier Cuvée Centenaire, Grand Marnier Cuvée Révelation and the Grand Marnier Cuvée Quintessence. What do you think of the Grand Encounter campaign?

Keywords: Grand Marnier Grand Encounter, premium liqueurs, cognac, Jake Nava commercials, Wunderman Thompson France