Gordon Ramsay turns CFO
- Amusing
- Creative
- Informative
- Controversial
- Amusing
- Creative
- Informative
- Controversial
Not what you may think: rather than a Chief Financial Officer, this CFO refers to Chief Fruit Officer. British celebrity chef, restaurateur, and media personality Gordon Ramsay brings his trademark dismissiveness to a light-hearted boost for fruit snacks, cleaning up his well-known F-bomb language in the process. We've popped this into Controversial rather than Amusing simply 'cos time was when fruit was regarded as a snack in itself.... An endorsement from the 57-year-old father-of-six who's built an empire on quality ingredients, demanding standards and high health discipline is certainly likely to work in US food company Welch's favour. The snacks involved score 5 on the Environmental Working Group (EWG) rankings, with one being the best and 10 the worst score (https://www.ewg.org/foodscores/products/034856226918-WelchsFruitSnacksIslandFruits/). Welch's claims to use all parts of the fruit including peel, skin and pulp, as the main or primary ingredient, as opposed to companies who use concentrate. Your thoughts on the campaign?
Keywords: Gordon Ramsay x Welch's Fruit Snacks, celebrity chefs in ads, fruit flavored snacks, healthy snack options, Gut Miami
Comments
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