Gordon Ramsay reacts to stepping in a cow pat

And it may not be how you imagine.... The British celebrity chef and restaurateur is renowned for his hot temper and colourful language, but in this campaign, he's found his inner peace. How? Take a minute and see! The ad is for Hay Day, which bills itself as "the most popular farming game on mobiles and tablets, number one in 122 countries", and a place where you can "learn the lay of the land, tend to your crops, and trade goods with neighbors and friends. It’s a real special place where the crops never die even though it never rains. Sharing the farm with our quirky animals only makes things more fun!". Wikipedia explains it as "a farming simulation game where players can grow crops and feed livestock. Players can sell goods in exchange for coins and experience points. When they get enough experience points, they go up a level in the game, which unlocks more features, such as new crops, goods and livestock". How does Gordon's special brand fit with the ad, in your opinion?

Keywords: Hay Day Gordon Ramsay takes up farming, Gordon Ramsay in commercials, online farming games, Supercell, Hay Day mobile game, Uncommon Creative Studio Stockholm