Google's house husband aims to reconcile us to AI

Subtle yet curiously blunt, this 'Dream Job' ad by Google aims to promote and position its Gemini suite. What is Gemini? Well, the artificial intelligence (AI) overview when you google it explains like this: "Google Gemini is a family of AI models that can understand and generate text, images, audio, videos, and code. It's designed to help with writing, brainstorming, learning, and more". In this case, the capability is being used by a stay-at-home parent preparing for interviews so as to re-enter the workforce. The prompts, feedback, and encouragement provided by AI will be familiar to countless people - generally women - who've been having these conversations for decades. While few dispute the usefulness of many AI deployments, there's an irony to an entire construct humanising AI being delivered via an emotion-jerking, family-based campaign. You can might call it effective, brilliant, forward-thinking, necessary, or the epitome of advertising chicanery. The fact/illusion that AI 'understands' is subtly delivered here through the most fundamental of human connections - reproduction and child-raising. Back to the (arguably) blunt aspect: why is it a bloke who's the main protagonist? Yes, times change and the notion of house husbands / stay-at-home dads is becoming slightly more normalised, but in this campaign we are being invited to empathise with the minority, with little to no appreciation for the vast majority. Might 'DreamJob' help spark genuine change on equal pay and conditions across the home and office, or is it merely manipulative / insulting to the majority in such a situation? Your thoughts are invited!

Keywords: Google 'Dream Job', controversial ads, stay-at-home dads, working parents, working women, artificial intelligence, re-entering the workforce, homemakers, AI interview preparation, child-rearing,