'Gonna Be Glowin' promise KPop Demon Hunters x Anua

A pacey little number from Korean skincare brand Anua, in collaboration with Netflix's KPop Demon Hunters movie-hit franchise. Part of a social media engaged-community campaign, and directed by SL8's Kylie Kang, it introduces us to related new products: the Zero-Cast SPF, Matte SPF, Glow Stick SPF, Ultra-Thin Spot Cover Patch, and Honmoon Collagen Mask. What do you think of the ad? Netflix said: "As two iconic Korean brands come together, we wanted to honour that with a campaign that felt true to Korean pop culture, and brought to life HUNTR/X glow energy on the inside, and Anua glow on the outside”.

Keywords: KPop Demon Hunters x Anua 'Gonna Be Glowin', Korean skincare company, BBH Singapore