'Golden' Son Heung-Min embodies 'Boldness Finds A Way'

Beer and football, sure, but we don't generally associate beer and boldness, perhaps. Top footballer Son Heung-Min, who this year became the first Asian player to win Europe's coveted Golden Boot award after scoring 23 goals in Premier League games, makes the connection in this ad for Singaporean beverage Tiger Beer. The 30-year-old Tottenham Hotspur player, who's from South Korea, says: “As a child, I dreamed of playing for a top European football club, and I am so happy to be able to achieve more than I thought in the Year of the Tiger. I’m proud to be partnering with Tiger Beer once again to remind everyone to stay true to their dreams and keep going – no matter what.” What do you think of this variation on the Latin adage that' Fortune favours the bold'? Does it do a good job of inspiring while refreshing?

Keywords: Tiger Beer 'Boldness Finds A Way', Tiger Beer Son Heung-Min, Premier League football ads, Asian Golden Boot Son Heung-Min, Asian footballers, Publicis