'Go Full Christmas' urge synchronised swimming Santas

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German supermarket chain Aldi, founded in 1946, has more than 10,000 of its discount stores worldwide, racking up an estimated €20 billion annual turnover. In the UK, they scored a hit with their Kevin the Carrot character in their Christmas campaigns, with associated merchandise from soft toys to pijamas selling out in November this year. Over in Australia, the group again deployed its team of Santas for the seasonal ad. Before, they've been surfing santas, and the 2020 iteration sees synchronised santas, as the chubby fellas display their synchronised swimming skills to a surprised audience at the local pool. The message for us all is to 'Go Full Christmas' after a year marked by confusion and hardship due to the COVID-19 coronavirus. What do you think - really hilarious and a great lift, or strange and unhygienic?

Keywords: Aldi Australia, Synchronised Santas, Go Full Christmas, Christmas ads 2020, BMF Australia