Glen Powell hijacks children's tale Goldilocks

All in a good (marketing) cause, naturally. The three bears of the Goldilocks story are transformed into three heavy-duty Ram Trucks co-starring with Texan-born screen star Glen Powell as the 19th-century English classic gets a new spin. Often interpreted as a story to help children negotiate their transition to adulthood, Powell as a father reading it to his kids gives the tale a fresh twist which may strike many as particularly contemporary given that, on taking office for the second time in January, President Donald Trump lost no time in signing an order recognising two sexes only - male and female – and declaring that they cannot be changed. According to the BBC, the order says: "These sexes are not changeable and are grounded in fundamental and incontrovertible reality," adding: "'Sex' is not a synonym for and does not include the concept of 'gender identity'". And, according to Google AI Search Overview, "Powell has a history of working with Ram, including starring in an action-based miniseries and narrating ads. He also played a storm-chaser character in the blockbuster movie Twisters, who drove a Ram truck". Ha, so now we know. What do you think of this latest 'woodsy dude' collaboration?

Keywords: Ram Trucks 'Goldilocks and the Three Trucks', Glen Powell commercials, traditional role reversal, Hollywood actors in commercials, GSD&M